Bentley Birmingham in the Fast Lane with Female Entrepreneurs
Bentley: Your Passport to an Extraordinary World
Over the last few months, The Branding Initiative, has been extremely fortunate to be able to work with Bentley Birmingham and on Friday evening we were delighted to attend the Bentley Fashion event, #BeInspired, for Female Entrepreneurs.
Bentley Birmingham are leading the way amongst the luxury car industry in realising that the female empowerment movement represents women, globally, not only fighting for places on corporate boards but also in carving their own nichés as entrepreneurial superstars! And let me tell you, at the Bentley Birmingham ladies event, organised by Chameli Chowdhury, we met a fair few female entrepreneurs that are, for want of a better phrase, kicking ass!
We were introduced to Bentley Birmingham Used Care Sales Manager, Chris Gretton by Julia Suzuki, children’s author and owner of international children’s party company, Story Parties. Julia, being a female entrepreneur herself, saw a huge opportunity in having The Branding Initiative ladies at the event to monopolise on digital representation. We were able to like, share and comment with our social media networks and achieve a global reach of just under a million! What does that mean? It means that we were able to digitally showcase the event, the showroom, the cars and the speakers to interested luxury networks around the world. With only 20 Bentley dealerships across the UK and 4 of them managed by Sytner, Bentley Birmingham is switched on to what it means to use affiliate, attraction and digital marketing to increase exposure to the brand and broaden their client base, leading to increased interest and sales from the female market. I mean, what other luxury car brand is so in tune with women in business that they showcase luxury shoes and handbags to match the car?!
Meet “Purple Rain”, the stunning Bentley that comes with bespoke hand made shoes designed and crafted by Kate Spence. Kate designed for and managed the Jimmy Choo brand for seven years before establishing her own luxury couture footwear brand for women in 2012.
We were delighted to meet Jenny Lee Holt at the event, a huge supporter of The Branding Initiative and fellow female entrepreneur and Director of Spectrum Telecoms. Together we browsed the cars, fashion and diamonds. Luxury bespoke jeweller S.P Green of Birmingham showcased some stunning pieces at the event and we had our beady eyes on a beautiful diamond and sapphire piece – blue and white to match our logo of course! What better way to spend a Friday evening?!
Bentley Birmingham set out to provide an evening of “Ruinart champagne and inspirational names from the worlds of luxury style and fashion” and they didn’t disappoint, especially with keynote from catwalk designer Alice Temperley of Temperley London. CEO of Fashions Finest Magazine, Deborah St Louis, was keen to listen to the Temperley talk, given her connections to London Fashion Week with Fashions Finest being the second largest off schedule event organiser for LFW.
What we were pleased to see was that Bentley had chosen to sponsor a charity for the event. Impressed by not only their attention to the female market but also by their emotional and humanitarian approach to business. To see the NSPCC logo right up there with the luxury brands was fabulous!
Throughout the summer Bentley Birmingham are exploring what inspires people and how that inspiration becomes a luxury item and creating something exquisite that perfectly balances form and function. Female entrepreneurs are the perfect target market to add huge value to that. What inspires us? What drives us? We’ll be interested to see what Bentley Birmingham come up with. With more events lined up like that of Friday night, we have no doubt that this is going to be an interesting summer for Bentley!
The ladies at The Branding Initiative would like to express huge thanks to Bentley Birmingham for the invitation. We look forward to working with you more over the coming months.
For more information about Bentley cars, please contact Chris Gretton.